SOCIAL MEDIA MANAGER
HILTON - KWAZULU-NATAL
On-site or Hybrid | Full-time or Part-time
We are seeking a highly skilled and experienced Social Media Manager to lead and execute strategic campaigns across multiple platforms. The ideal candidate will have a strong background in content creation, SEO, and Google AdWords, with a proven ability to manage all aspects of a campaign — from concept to execution — while delivering measurable results. This role requires exceptional organisational skills, a creative mindset, and a data-driven approach to ensure consistent growth and engagement across all digital channels.
JOB OVERVIEW
Social Media Strategy & Management:
- Develop and implement a comprehensive social media strategy aligned with business goals.
- Create and manage content calendars to ensure consistent and strategic posting across platforms (Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, YouTube, etc.).
- Manage social media accounts daily, including scheduling, publishing, and engaging with the audience.
- Monitor social media trends and competitor activity to adjust strategies and maintain relevance.
- Collaborate with internal teams to ensure consistent messaging and brand identity across platforms.
Creative Content Creation:
- Create high-quality, engaging, and on-brand content (captions, graphics, videos, reels, stories) tailored to each platform.
- Write compelling and creative copy that reflects the brand tone and drives engagement.
- Develop and execute creative campaigns, from concept to delivery, ensuring high engagement and reach.
- Work with designers, photographers, and videographers to create visually appealing content.
SEO (Search Engine Optimisation):
- Conduct in-depth keyword research and implement best practices to improve organic search rankings.
- Optimise website content, metadata, and blog posts to increase visibility and drive organic traffic.
- Monitor and analyse website performance using tools like Google Analytics and SEMrush.
- Develop and implement link-building strategies to improve domain authority and search rankings.
- Stay updated on SEO trends and algorithm changes, adjusting strategies accordingly.
Google AdWords & Paid Campaigns:
- Plan, execute, and optimise Google AdWords campaigns (search, display, and remarketing).
- Conduct keyword research, audience targeting, and A/B testing to maximise campaign performance.
- Monitor ad spend and performance to ensure a high return on investment (ROI).
- Create and manage paid social media campaigns, ensuring alignment with broader marketing goals.
- Generate detailed performance reports and make data-driven recommendations for improvement.
Reporting & Analysis:
- Track and analyse performance metrics (engagement, reach, clicks, conversions) across all platforms.
- Prepare and deliver insightful reports with actionable recommendations to improve future performance.
- Use data to identify trends, opportunities, and areas for improvement.
- Provide regular competitor analysis and industry insights to inform strategic decisions.
Skills & Analysis:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of proven experience in social media management, content creation, and digital marketing.
- Strong understanding of social media platforms, SEO best practices, and Google AdWords.
- Exceptional copywriting and creative writing skills with the ability to adapt to different brand tones.
- Experience with design tools such as Canva, Adobe Creative Suite, and Meta Business Suite.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Analytical mindset with experience using tools like Google Analytics, SEMrush, and social media insights.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically, balancing big-picture thinking with attention to detail.
How to Apply:
Please submit your CV, portfolio and cover letter explaining why you're the ideal candidate for this Social Media Manager position to candice@crookesandco.com.