DIGITAL MARKETING MANAGER

HILTON - KWAZULU-NATAL
On-site | Full-time or Part-time

We are looking for an experienced Digital Marketing Manager to lead and manage our agency’s digital strategy, execution, and performance. This role requires a strategic thinker with hands-on expertise in digital campaigns, content development, and performance analysis. The ideal candidate is detail-oriented, analytical, and skilled at delivering impactful digital marketing solutions.

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JOB OVERVIEW

KEY RESPONSIBILITIES

Digital Strategy & Campaign Management:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Strategise, plan, execute, and optimise multi-channel campaigns across social media, search, email, and paid media.
  • Identify new opportunities for audience growth, lead generation, and brand engagement.
  • Ensure data-driven decision-making through audience insights, segmentation, and campaign performance analysis.
  • Ensure brand consistency and alignment with business goals across all digital channels.
  • Stay ahead of industry trends, emerging technologies, and digital best practices.

Website & Platform Management:

  • Manage website performance, user experience (UX/UI), and content updates.
  • Oversee SEO and web analytics to improve site traffic and engagement.
  • Collaborate with developers, designers, and content teams to enhance digital platforms.

Content Creation:

  • Create and manage high-quality digital content that drives engagement and conversions.
  • Write compelling, brand-aligned copy for social media, websites, email campaigns and paid media.
  • Manage social media accounts, including scheduling, posting, and responding to audience engagement.
  • Collaborate with design team to produce multimedia content.

Data, Analytics & Performance Optimisation:

  • Track, analyse, and report on key performance metrics across all digital channels.
  • Monitor and analyse campaign performance, using insights to improve digital effectiveness.
  • Generate reports that provide actionable recommendations for ongoing optimisation.
  • Conduct A/B testing, audience segmentation, conversion rate optimisation (CRO) and performance analysis to refine strategies.

Project & Team Co-ordination:

  • Manage digital marketing projects, ensuring deadlines, budgets, and objectives are met.
  • Work closely with designers, developers, and external partners to execute campaigns effectively.
  • Provide guidance and oversight to any junior team members where necessary.

Technology & Innovation:

  • Identify and implement digital tools, automation, and software solutions to improve efficiency.
  • Ensure seamless integration of digital technologies with marketing and business processes.
  • Manage digital assets, CRM systems, and marketing automation tools.

Skills & Experience Required:

  • +5 years of experience in digital marketing, preferably within an agency setting.
  • Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Business, Advertising, or a related field.
  • Extensive knowledge of digital advertising, SEO, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, Google Tag Manager, Meta Business Suite and social media management and analytics tools.
  • Experience with marketing automation and CRM systems (Mailchimp, HubSpot or similar.)
  • Strong analytical skills and proficient in campaign performance tracking and reporting.
  • Excellent copywriting and content strategy skills.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • A strategic thinker who can see both the big picture and the crucial details.
  • A strong communicator, capable of managing high-level relationships with diplomacy and discretion.
  • A fast-paced, solutions-driven executor, able to manage multiple projects and shifting priorities with ease.
  • Passionate about marketing and design, with an appreciation for the fast-moving nature of the industry.

Certifications (Preferred but Not Mandatory):

  • Google Ads Certification (Search, Display, or Video)
  • Google Analytics Certification
  • Meta (Facebook) Blueprint Certification
  • HubSpot Content Marketing or Email Marketing Certification
  • SEMrush or Yoast SEO Certification

How to Apply:

Please submit your CV and a cover letter explaining why you're the ideal candidate for this Digital Marketing Manager position to candice@crookesandco.com.

** PLEASE NOTE: This job is based in Hilton KZN and is on-site. Salary is dependent on experience and qualifications. **

 

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